Apparel Design Project for HBC

This design project was created at the request of Hudson’s Bay Company. They requested for me to create garment pieces that are current with trends as well as keeping with the brand’s aesthetic.
Tools: Illustrator and Photoshop
Boys Color Story

A collision of bright colors emerging with vibrancy for a hybrid of blended colors from intense blue to lush greens. With energetic reds and warm yellows.
Boys Mood Board

Strong focus on nautical looks. From sea creatures to two-tone stripes. Graphic tees and solid shorts. Giving a fun carefree playful look.
Little Boys

Big Boys

Girls Color Story

A softer approach to intense color, blending them with a perfect palette to work with key tones to deliver freshness from vivid pink & purple to a calming blue adding stimulating reds, yellow, and garden greens.
Girls Mood Board

Fun playful tea party in the garden looks and feels. With pops of soft bright-colored strips and playful garden prints.
Little Girl

Big Girl
