I’m a seasoned Product Designer with over 20 years of experience spanning industrial design, branding, licensing, and user experience design. My career began in industrial design, where I built a strong foundation in creativity, problem-solving, and understanding how people interact with products in the real world. That foundation continues to shape how I approach product and UX design today.

Transitioning into UX and product design allowed me to apply this holistic perspective to digital experiences—balancing form, function, and usability to create solutions that are intuitive, scalable, and purposeful. My background in branding and licensing has further strengthened my ability to think in systems, maintain consistency across touchpoints, and design experiences that reinforce trust, clarity, and user perception.

I’ve led end-to-end design across mobile and web, partnered closely with product and engineering, and helped teams navigate complex problem spaces through research-driven design and clear design principles. I thrive in collaborative environments where adaptability, mentorship, and thoughtful critique help elevate both the work and the people behind it.

As a strategic individual contributor, I influence product direction beyond my immediate scope—mentoring designers, fostering collaboration, and advocating for user-centered decision-making. I’m motivated by continuous improvement and driven by the opportunity to shape meaningful, high-quality experiences that support both user needs and business outcomes.